Survey Marketing Toolkit for Farmers
In January, Harvie collected survey responses from nearly 2,500 consumers across the country about how the pandemic changed their food purchasing and eating habits. The data was pretty compelling, so we wanted to share this great content with you to feature in your marketing efforts as you see fit. Here are a few templates (email, blog and social media), and suggested copy that you can edit and use as you please. Still looking for signups for next season? This content is a great way to engage warm leads.
- Questions or ideas for additional ways Harvie can support your marketing efforts? Contact your account manager.
Graphics are located in this dropbox folder: https://www.dropbox.com/sh/ewkfzyb991gaji3/AAC82TVZbOq7bumoB2VhFg4la?dl=0
Or if you’d like to add your logo to the graphics, Canva Templates are located here:
Pandemic Eating Habits 8.5 x 11
Email Template
Subject: Will COVID-19 Change the Way the World Eats?
76.3% of people surveyed support local farmers and suppliers into the future.
Our routines have transformed in the past year and we are all wondering which changes will stay with us when we go back to “normal”. What will the new normal look like? How will this impact our food system and the ways people access food?
The results are in!
In January, Harvie launched a survey to answer those questions and nearly 2,500 people across the country spoke up. Here are some key results:
[Insert graphics located in dropbox folder]
You can read the full results here: https://www.harvie.farm/blog/pandemic-food-buying/
With people reporting higher interest in supporting local farmers and cooking at home, it’s a pivotal moment in the movement to change the way the world eats and build more resilient local economies.
[If you’re sending this to current customers] Together, we are changing our food system for the better. Thank you for being a part of this movement and being a member of [your farm name]!
[If you’re sending to prospective customers] Join us, to change our food system for the better. There has never been a more important time to fill your table with food from your local farmer. Sign up for a farm share today: [insert link to your signup page]
Blog
Title:Will COVID-19 Change the Way the World Eats?
COVID-19 has touched our lives, society, and families in innumerable ways. We’ve all changed so much about our day-to-day in the past year and are wondering which changes will stay with us when we go back to “normal”. What will the new normal look like? How can we all work together to build a strong, resilient food system where we can buy food from people we know and trust?
We decided to find out how you see the future of food for your family. In January Harvie launched an online survey that had more than 2,000 responses. It’s clear that COVID-19 has shown us all the value of community, caring for our neighbor, and staying healthy. Here are some key results from the survey we wanted to share with you. For full survey results check out the infographic below.
[insert infographic located in dropbox folder]
76.3% of those who took the survey have an increased desire to support local farmers and suppliers into the future. We also noted an interest in supporting local restaurants through take-out and delivery. To us, these results show that food is a powerful tool for strengthening local economies and keeping our communities resilient.
Speaking of community, here at [your farm name] we love a night in, gathered around a home-cooked meal. We were thrilled to see that nearly 80% of our survey respondents are cooking at home more since COVID-19 hit and 60% intend to continue doing so.
If the above sounds like you, then we’ve got you covered! We know it’s not always easy to find farm-to-table ingredients. A farm share through [your farm name] makes it convenient and fun to fill your table with fresh, local food. You can even customize what’s in each box to always receive just what you want.
We would love to hear how your food purchasing and preparation has changed from the pandemic! Follow us on social media to join the conversation. [insert links to social channels here]
The only way we’ll change the way the world eats is together.
[Insert survey infographic]
Social Copy and Images
Images located in dropbox folder: https://www.dropbox.com/sh/ewkfzyb991gaji3/AAC82TVZbOq7bumoB2VhFg4la?dl=0
Or if you’d like to add your logo to the graphics, Canva Templates are located here:
FB:
How has COVID-19 affected our food buying behavior? @harviefarms launched an online survey and found that 76.3% of the respondents have an increased desire to support local farmers and suppliers into the future, nearly 80% are cooking at home more since COVID-19 and 60% intend to continue doing so. If this sounds like you, then we’ve got you covered! A farm share through [your farm name] makes it convenient and fun to fill your table with fresh, local food. Help us continue to change the way the world eats and build more resilient local economies.
FB option 2 (shorter = higher engagement)
How has COVID-19 affected our food buying behavior? A @harviefarms survey shows an increased desire to cook at home and support local farmers/suppliers. We’re making it convenient and fun to do just that. Help us continue to change the way the world eats and build more resilient local economies.
Twitter:
COVID-19 has resulted in an increased desire to cook at home and support local farmers/suppliers. We’re making it convenient and fun to do just that. Help us continue to change the way the world eats and build more resilient local economies.
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