Harvie Farm Stand Marketing and Communications

 You can build your farm stand memberships in three ways:

• Website, Email and Social Media Marketing
• Direct import of your contacts into your Harvie admin
• Advertise at your farmers market stand

Below you will find a tool kit and suggestions on how to promote farm stand to your warm leads and how farm stand can be used as a "wait list" for your main season shares. 

Marketing Tools

This Tool kit Includes:

• Email template instructing your subscribers on how to opt in
• Social media template
• Images you can use on Facebook and Instagram
• Blank images you can upload to Canva to add your own text overlay on
• HFS Logo
• Poster template 
• Post Card template

Examples of the poster and post card

Email [e-mail] to order a customized poster or postcard. 

To download the tool kit click here.

Other Marketing Ideas and Resources

Add Farm Stand Link on Sign Up Page 

If your farm is sold out or you'd like to more easily direct your members to the farm stand, you can add this text box at the top of your sign up page. Email [e-mail] to request this feature. 

Promoting at Farmers Markets  

If you sell at farmer's markets, Harvie Farm Stand can be a perfect way for you to drive pre-sales at the market.  It also serves the needs of people who like to frequent the market as their schedule permits but aren’t able to get there at the start when supply is fully stocked.  To start collecting farm stand members at the farmer’s market, just create the market as a pickup location in Harvie admin and start collecting contacts. Again, you need their name, email and phone to create their new profile.  If able, you can also keep a laptop/iPad there for quick signups. For more information on promoting your farm share program at farmers markets, check out this help file: How to promote farm shares at the Farmers Market

Coupons

You can create a coupon for just farm stand orders.  Go to Adjustments and follow the prompts. This is a great tool for special promotions!

Add a Farm Stand Button to Farm Website

To drive more sales from your website, add a button like the example below that links to your farm stand page. 

You can also add a short description like in the below example to explain why visitors would want to sign up for farm stand. 

Share Your Link

You can advertise the URL for collecting subscriptions. You can promote farm stand as part of a social media strategy and in regular newsletters. 

The URL looks something like this, but unique to your farm:

harvie.farm/farm-stand/Jenny-jack-farm

You can locate it on your farm's profile page:

 Need info on what to send members? Click here