Harvie provides many different email templates to assist you in marketing to your members. These templates are available for farms to use. Below are the links to download the scripts and a description for the intended use and target audience.
New Farm Series
Intended use: New farm launch of Harvie
The audience for this campaign is anyone on your warm leads list (current and past members, general interest leads) You can export this as a CSV file directly from your email service provider.
Harvie will typically draft, test, and launch this campaign for any new farm coming onboard with us. However, some farms prefer to send this out themselves. If you prefer to send this out yourself, please note this is set up as a Drip campaign and uses a workflow to remove any subscribers from the campaign who sign up at any point during the campaign. If you do not have this functionality with your email service provider, we recommend allowing Harvie to send this campaign on your behalf.
New Season Series
Intended use: New season launching
The audience for this campaign is anyone on your warm leads list (past members, current members if not auto renewing, general interest leads) You can export this as a CSV file directly from your email service provider.
Harvie will typically draft, test and launch this campaign for any Harvie farm launching a new season. However, some farms prefer to send this out themselves. If you prefer to send this out yourself, please note this is set up as a Drip campaign and uses a workflow to remove any subscribers from the campaign who sign up at any point during the campaign. If you do not have this functionality with your email service provider, we recommend allowing Harvie to send this campaign on your behalf.
Last Call Email
Intended use: Use this email template if you've already ran a new season/new farm campaign and you still want to get a few more sign ups before the season starts. This is a one-off email so no Drip campaign set up is necessary. Farms are free to use this and send themselves with the filtered list.
Audience: This email will go to anyone on your warm leads list but filtered to remove anyone who signed up already.
Preseason Email
Intended use: If your members received their on boarding email series awhile ago (example - you receive most of your signs Jan-March and you don't start deliveries until May) then we advise sending this one off email. This is a one-off email so no Drip campaign set up is necessary.
Audience: You can send this email using the Harvie email tool by filtering for all members receiving shares in the future. Just copy and paste the copy into the email body in the email tool.
New Lead Series
Auto Renew Series
Refer a friend Email
Farm Stand Email
Comments
0 comments
Article is closed for comments.