Are you looking to increase your revenue but aren't able to necessarily expand your vegetable production? Looking to spend less time marketing? Want to shift consumer grocery dollars to your farm?
Here are some ways to do it!
View the presentation on How to Increase ADV with Pricing Strategies
View the slideshare
3 recommended pricing tiers that will boost ADV to over $35
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small (ex. $49)
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medium (ex. $79)
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large (ex. 109)
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Adding add-on shares from other value added producers - or better yet, fold these products into your delivery!
Examples would be
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Coffee
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Flowers
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Bread/Grains/Flour/Pancake mixes
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Honey, Maple syrup
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Dairy (milk, cream, yogurt, cheese)
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Fermented products
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Herbs
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Eggs
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Meat (high ticket item here - guaranteed to increase ADV)
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Jams/Jellies/Salsas
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Mushroom
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Pasta
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Fruit
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Sprouts
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Analyze your "Extras" product availability
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- Are you offering these add on's as extra items?
- Are you building them into the delivery?
Next Steps
- Review the slides, recording and revenue model about the local grocery concept to build in more variety of products in your delivery build as an option
- Set pricing - you can use this spreadsheet to see COGS and Markup but typically we would advise:
- COGS = 60%
- Mark up = 67%